At 777sd, we treat your personal data with the same seriousness we bring to platform security. This Privacy Policy explains exactly what personal information we collect from Pakistani players, why we collect it, how it is stored and protected, and what rights you hold over your own data. We have written this document in clear English so you can understand it without needing a legal background.
These cards summarise the six most important aspects of the 777sd Privacy Policy. The full legal text follows below — please read it in its entirety before using the platform.
We collect personal data you provide during registration (name, date of birth, CNIC, address, contact details), payment information for PKR transactions, and technical data such as IP address and device type generated during your sessions on the 777sd platform.
Your data is used to operate your 777sd account, process PKR deposits and withdrawals via JazzCash, EasyPaisa, and partner banks, verify your identity for KYC compliance, and provide 24/7 customer support tailored to Pakistani players.
777sd does not sell your personal data. We share only what is strictly necessary with regulated payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast), identity verification partners, and our licensing authority as required by law.
All data transmitted between your device and 777sd is encrypted using TLS 1.3. Stored data is protected through AES-256 encryption, access controls, and regular independent security audits. Our engineering team monitors for threats around the clock.
You have the right to access, correct, and request deletion of your personal data held by 777sd. You may also object to certain types of processing or request data portability. Contact our support team to exercise any of these rights at any time.
We retain your account data for the duration of your active relationship with 777sd and for a minimum of five years thereafter, as required by our international gaming licence and applicable anti-money laundering obligations.
1.1 The data controller responsible for your personal information is the entity operating the 777sd platform at https://777sd.pro ("777sd", "the Operator"). 777sd operates under an international gaming licence and is committed to handling all personal data in accordance with applicable data protection standards.
1.2 For all data protection queries, requests, or complaints, you may contact the 777sd Data Protection team via the contact details provided in Section 15 of this Policy.
1.3 This Privacy Policy applies to all personal data collected in connection with your use of the 777sd website, mobile interface, gaming lobby, sportsbook, payment services, and customer support channels — collectively referred to as the "Platform".
2.1 777sd collects only the personal data that is necessary to operate the Platform, fulfil our regulatory obligations, and provide you with a safe and personalised gaming experience. The categories of personal data we collect include:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC / passport number, photograph | Registration & KYC verification |
| Contact Data | Email address, mobile number, residential address (city, province, Pakistan) | Registration & account updates |
| Financial Data | JazzCash / EasyPaisa account references, bank account details (HBL, UBL, Meezan Bank, Raast), transaction history in PKR | Deposits, withdrawals, KYC |
| Gaming Data | Betting history, game sessions, wager amounts, win/loss records, bonus usage | During active gameplay |
| Technical Data | IP address, device type, browser, operating system, session timestamps, geolocation data | Each platform visit |
| Communications Data | Live chat transcripts, support email content, feedback submissions | Customer support interactions |
| Preference Data | Responsible gaming limits, marketing consent choices, language and display preferences | Account settings & ongoing use |
2.2 We do not collect sensitive special-category data such as racial or ethnic origin, political opinions, religious beliefs, biometric data, or health information unless specifically required to fulfil a responsible gaming obligation and with your explicit consent.
3.1 Directly from you — when you register an account on the 777sd platform, complete KYC verification, make a deposit or withdrawal, contact customer support, or update your account preferences.
3.2 Automatically — through cookies, server logs, and technical tracking tools that record your device information, IP address, browsing behaviour on the Platform, and session activity each time you visit or interact with 777sd.
3.3 From third parties — we may receive identity verification data from regulated KYC service providers, fraud detection signals from payment processors such as JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, and compliance data from our licensing authority where required by law.
3.4 Where we receive data from third parties, we ensure that such third parties are contractually obligated to handle data in a manner consistent with this Privacy Policy and applicable data protection requirements.
4.1 777sd processes your personal data only for specific, legitimate purposes and always on a recognised legal basis. The table below outlines the primary purposes for which we process your data and the corresponding legal basis:
| Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of contract |
| Processing PKR deposits and withdrawals | Performance of contract |
| Identity verification (KYC) and age verification | Legal obligation |
| Anti-money laundering (AML) monitoring | Legal obligation |
| Fraud detection and platform security | Legitimate interests |
| Customer support and dispute resolution | Performance of contract |
| Responsible gaming monitoring and player protection | Legal obligation / Legitimate interests |
| Personalised gaming experience and product improvement | Legitimate interests |
| Direct marketing communications (where opted in) | Consent |
| Compliance with regulatory and licensing obligations | Legal obligation |
4.2 Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to the withdrawal.
5.1 777sd does not sell, rent, or trade your personal data to any third party for commercial purposes. We share personal data only in the following limited circumstances:
5.2 All third parties with whom 777sd shares personal data are subject to data processing agreements or equivalent contractual protections, ensuring they process your data only for the stated purpose and in accordance with applicable data protection standards.
6.1 As an internationally licensed gaming operator, 777sd may transfer personal data to and process it in jurisdictions outside Pakistan in connection with our licensing authority, technology infrastructure, and third-party service providers.
6.2 Where personal data is transferred internationally, 777sd takes all reasonable steps to ensure that appropriate safeguards are in place, including contractual protections equivalent to recognised international data transfer mechanisms, to protect your data to a standard consistent with this Privacy Policy.
6.3 If you would like further information about the specific safeguards applied to any international transfer of your personal data, please contact us using the details in Section 15.
7.1 777sd retains your personal data for as long as necessary to fulfil the purposes for which it was collected, comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements.
7.2 Specific retention periods that apply include:
7.3 When personal data is no longer required for any of the purposes listed above, it will be securely deleted or anonymised in a manner that prevents re-identification.
8.1 777sd implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction. Key measures include:
8.2 In the event of a data breach that is likely to result in a high risk to your rights, 777sd will notify affected players without undue delay and will take all necessary remedial action.
8.3 While 777sd takes all reasonable precautions, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your 777sd login credentials and for notifying us immediately if you suspect unauthorised access to your account.
9.1 The 777sd Platform uses cookies and similar tracking technologies to deliver a functional, personalised, and secure gaming experience. Cookies are small text files placed on your device when you visit the Platform.
9.2 The categories of cookies used on the 777sd Platform include:
9.3 You may control non-essential cookies through your browser settings or the 777sd cookie preference centre accessible from the Platform. Please note that disabling certain cookies may affect the functionality of the 777sd Platform.
9.4 777sd does not use third-party advertising cookies or share cookie data with advertising networks for the purpose of serving targeted advertisements on other websites.
10.1 As a 777sd player, you hold the following rights in respect of the personal data we hold about you. To exercise any of these rights, please contact us using the details in Section 15:
10.2 777sd will respond to all data rights requests within thirty (30) calendar days. Where a request is complex or numerous, we may extend this period by a further two months, in which case we will notify you of the extension and the reason.
10.3 Please note that certain rights are subject to exemptions where processing is required to comply with legal obligations, including our AML and gaming licence obligations — in such cases, we will explain any applicable exemptions in our response to your request.
11.1 The 777sd Platform is strictly intended for individuals who are 21 years of age or older. We do not knowingly collect personal data from anyone below this age. Age verification is a mandatory component of the 777sd registration and KYC process.
11.2 If 777sd becomes aware that personal data has been collected from an individual who does not meet the minimum age requirement, we will immediately suspend the relevant account and take steps to delete all associated personal data, subject to any retention obligations required by law or our gaming licence.
11.3 If you believe that a minor has registered on the 777sd Platform, please contact our support team immediately at the details provided in Section 15 so that we can take prompt remedial action.
12.1 With your explicit consent, 777sd may send you marketing communications about new games, promotions, bonus offers, cricket betting specials, PSL season promotions, and other 777sd products and services that may be of interest to you. These communications may be sent by email or SMS to your registered contact details.
12.2 You may withdraw your marketing consent and opt out of all marketing communications at any time by:
12.3 Please note that withdrawing marketing consent does not affect our ability to send you essential service communications relating to your account, transactions, security alerts, or updates to these policies, which are sent on the basis of contract performance or legal obligation rather than consent.
12.4 777sd does not share your personal data with third-party marketing organisations for the purpose of enabling them to market their own products or services to you.
13.1 The 777sd Platform may contain references to third-party services in the context of payment processing (JazzCash, EasyPaisa, Raast, HBL, UBL, Meezan Bank) and gaming software providers. These third parties operate under their own privacy policies, which govern the data they independently collect in connection with your use of their services.
13.2 777sd is not responsible for the privacy practices of third-party service providers. We encourage you to review the privacy policies of any third-party services you interact with in connection with your use of the 777sd Platform.
13.3 Where 777sd engages third-party data processors, we ensure that appropriate data processing agreements are in place requiring those processors to handle your data securely and only in accordance with our documented instructions.
14.1 777sd reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or Platform functionality. Material changes will be communicated to registered players via email or a prominent notice on the Platform no less than seven (7) days before the amended Policy takes effect.
14.2 Your continued use of the 777sd Platform following the effective date of any revised Privacy Policy constitutes your acknowledgement of the updated terms. We recommend that you review this Policy periodically to stay informed of how 777sd manages your personal data.
14.3 The effective date displayed at the top of this document identifies the version currently in force. Previous versions of this Privacy Policy are available on request from our support team.
15.1 For any questions, concerns, or requests relating to this Privacy Policy or the personal data we hold about you, please contact the 777sd Data Protection team through any of the following channels:
15.2 When submitting a data rights request, please include your registered 777sd username, a clear description of your request, and any information that will help us locate and process your data efficiently. We aim to acknowledge all requests within 48 hours and to provide a full response within 30 calendar days.
15.3 If you are not satisfied with our response to a privacy complaint, you have the right to escalate the matter to the applicable data protection supervisory authority or the dispute resolution body designated under our gaming licence. Further details on escalation are available upon request.
Now that you know how seriously 777sd takes your privacy, explore our full range of games — cricket betting, live casino, Teen Patti, Blackjack, and slots — all processed securely in PKR. 21+ only. Please play responsibly.